The Cornwall Insight team worked with an AI software provider to test their product and commercial strategy. The company, which provides data analysis and optimisation services, was seeking an independent assessment of its addressable market and guidance as to how this might change in the future. Its aims were to validate the markets that are most attractive and best aligned to receive their product, and the markets offering greatest customer traction.
To meet the objectives, the Cornwall Insight team undertook an assessment of energy use in large commercial buildings to understand the overall addressable market, using an aggregated market segmentation set out in Cornwall Insight’s Business Market Share Survey subscription research. The bi-annual survey segments the number of contacts, sites, volumes and meters supplied in different electricity market segments. The team further drilled down into sub-markets, outlining key focus sectors for the company and the scale of building upgrades expected in each area.
The team then developed a view of behind the meter controllable assets to understand the opportunity to manage and optimise a large building’s energy load. We outlined assumptions, the current market and the future market expectations to build a picture of the expected growth in each area.
